Date: 2017-2018

Publisher: BuzzFeed Australia

Client: Tourism Australia

Details: Tourism Australia (TA) partnered with BuzzFeed Australia on a campaign called the BuzzFeed Mateship. TA wanted to get more young people coming to Australia from Europe. The campaign was designed so that Australian travel content would be created and published on BuzzFeed Australia's platforms, to leverage their youth demographic.

I was one of eight Europeans hired by BuzzFeed to produce the content for the campaign. TA flew us to Australia and organised some incredible trips for us, from which we’d create content and then publish it on BuzzFeed. The campaign’s content included social video formats and BuzzFeed's staple listicle-style articles. By the end of the campaign, I'd published almost 40 pieces of content.